Words are brain food.
Here’s what Not to say!
Communication is a vital component of any business, and the words you choose can have a significant impact on how your customers perceive your brand. In the pest control industry, effective communication is especially important, as customers are often looking for quick answers to their pest problems. However, sometimes the words you're choosing may lead to more confusion, which leads to more questions. And that's not always a good thing when customers just want answers.Here are a few tweaks you can make today to improve your communication with customers:
Instead of Contract > Say Agreement
Using the word "contract" can make customers feel like they're being locked into something. Instead, try using the word "agreement" to convey a sense of collaboration and mutual understanding.Instead of Salesman > Say Field Inspector
The word "salesman" can have negative connotations, making customers feel like they're being sold something they don't need. Instead, try using the term "field inspector" to convey a sense of expertise and professionalism.Instead of Spray > Say Application
The word "spray" can make customers feel like they're being doused with chemicals. Instead, try using the word "application" to convey a sense of precision and control.Instead of Poison > Say Bait or Material
The word "poison" can make customers feel like they're being exposed to something dangerous. Instead, try using the words "bait" or "material" to convey a sense of safety and effectiveness.
By making these simple tweaks to your communication, you can improve your customers' experience and build a stronger brand reputation. Remember, words are brain food, and the right words can make all the difference in how your customers perceive your business.
In the Art of the Phone Call webinar, Margaret shares how she learned the right things to say, after years of saying the wrong things!
It may take a lot of practice to stop saying certain phrases like ‘How can I help you?’ on the phone, but after listening to the practical reasons behind avoiding this statement, it will become easier. Keep practicing and improving.
